THEY have cold shouldered the disabled press, probably on the infantile advice of their not dim-witted advertising agency, but Daewoo have been excessively generous with the British the national with a seemingly open-ended advertising budget which has added several digts to the profit margins of daily and Sunday newspapers, while probably staying the hands of executioners in the case of some terminally ill publications.

However fatuous their whites-only advertising policy may be, we cannot, though the temptation to so do is irresistible, slam their products. Strictly on merit, their cars pass the most stringent tests. There are other unusual attractions too. Our Motoring Editor, Robert Govender, reports disabled people are proportionally among the biggest buyers of brand new cars in this country. Yet, apart from the giants like Ford and Vauxhall, and commercially astute newcomers like Proton, the Asian media is excluded from most car advertising budgets.

This is largely due to the ignorance of the advertising industry in which the Essex-Neanderthal Man mentality predominates. One can appreciate the dilemma of the Korean management of Daewoo. They are unaware of Britain's painful evolution into a multicultural society, still assuming that it is all white. They are dependent on the natives for advice and guidance, and most natives suffering as they do from the disease of xenophobia, which of course does not conveniently apply to their Asian paymasters, do as they please.

The Korean bosses of Daewoo in Europe will soon realise the unwisdom of their hands-off policies: Fortunately for Daewoo, their press office is run by people who are intelligently aware of the importance of the Asian and black press in this country. Late last year when I was road testing the Daewoo, I had to attend two important launches, the first for Vauxhall's piece de resistance, the Vectra, in the Cotswolds, and the second for Proton's lively Compact. I have driven other test cars for a number of launches in the English and Scots countryside, and the limitaions of these cars were exposed in comparison with the models being launched. This was not the case with the Espero.

When I returned to drive the Espero after an enjoyable day of tests on various Vectra models, the Espero still retained its appeal. It reaffirmed my view of its reassuring stability in all weather conditions and its most pleasurable driving qualities. On a journey of over 300 miles, the Espero was serene and unflappable at high speeds.

The Proton Compact, too, is also a very well made car, but extensive driving at the launch did not diminish the driving-pleasure of the Espero. Finally, the prudent disabled car buyer, to whom I address all my motoring thoughts, will obviously welcome the fact that the prices of the 3, 4 and 5-door Nexia and the Espero saloon range from 8,295 pounds to 12,195 pounds Service has always been a major bugbear with car owners: Daewoo are more solicituous of your welfare. Not only do they telephone to arrange your car's service, but they will collect it from your doorstep, even leaving you with a courtesy car. This is a sublime touch.