Building a Successful Software Business

By Dave Radin
1st Edition April 1994
1-56592-064-3, Order Number: 0643
394 pages

This handbook is for the new software entrepreneur and the old hand alike. If you're thinking of starting a company around a program you've written--and there's no better time than the present--this book will guide you toward success. If you're an old hand in the software industry, it will help you sharpen your skills or will provide a refresher course. It covers the basics of product planning, marketing, customer support, finance, and operations.